As therapeutic massage therapists we solely receives a commission for the time that we’re massaging, so we can’t afford to be out pounding the pavement all day selling our business. So wherever we are able to it is crucial that we attempt to ‘leverage our efforts’ in order that we might be advertising and marketing and massaging on the identical time. How is that this attainable you may ask? Effectively, we get different individuals to ‘marketplace for us’.
You probably have been following my articles for some time you’ll already understand how vital a Referral Reward Program to your present shoppers is, however what I’m about to counsel is extra of a ‘Joint Enterprise’.
I’m speaking about Present Vouchers. All of us promote them, everyone knows they work (particularly simply earlier than Christmas and Valentines Day) however the common therapist tends to solely promote them, ‘when the chance arises’. What I’m suggesting is that you just use Present Vouchers as a extra everlasting and proactive a part of your general advertising and marketing plan, particularly in case you are simply beginning out. For my part, a wise means to do that can be to hunt out attainable ‘companions’ that would promote your Present Vouchers in your behalf for a fee.
Now clearly the ‘numbers’ must stack up in an effort to make this viable for you, so be sure to run by means of a couple of figures. Personally I really feel {that a} truthful fee to supply a ‘potential accomplice’ can be round 10-15% of what you’d absorb from the therapy. You’re going to must make it value their whereas in any other case they in all probability is not going to have an interest.
So for example, for those who cost $60 per hour for a therapeutic massage (you might cost kind of) you would wish handy over about $6 – $10 for each ‘1 Hour Therapeutic massage Present Voucher’ that your ‘accomplice’ sells. Now if that is going to be an excessive amount of so that you can deal with, then I counsel that you just put up your value so that you just issue within the fee.
When you’ve somebody on the market ‘endorsing’ you (i.e. saying your therapeutic massage is wonderful) individuals can be glad to pay extra to have a therapy with you 상품권 매입.
The truth is they’d kind of simply assume that that is your regular value.
Off the highest of my head, listed below are some attainable companions that could be concerned about promoting your Present Vouchers. The Physique Store Hairdressers Present Outlets Nail Technicians Actual Property Brokers (They might purchase them as presents for his or her shoppers) Chemists/Pharmacies Gyms Beauty Surgical procedures/Plastic Surgeons Yoga Colleges Naturopaths Juice Bars
Observe: Remember that many companies might already supply a therapeutic massage service or characterize somebody who does, so be delicate and thoughtful in your method.
Additionally, the perfect scenario is for a ‘accomplice’ to really expertise your therapeutic massage first hand, in order that their testimonial/endorsement has actual emotion behind it however this will likely not at all times be attainable.
There may be yet one more factor that’s completely important so that you can tackle board with reference to Present Vouchers, particularly from a ‘cashflow’ perspective. ‘Present Vouchers usher in tomorrow’s cash!’ So watch out the way you handle this cash. You haven’t earned it but!
The very last thing you need is to spend this cash upfront after which have 3 weeks straight of little or no cashflow in January as a result of 30 glad little faces with Christmas Present Vouchers in hand have all of the sudden stuffed up your appointment e book.
I had a few shut calls with this after I was first beginning out, so I can converse from expertise. Watch out!
Anyway, for those who d not but have a pleasant, heat, skilled trying Present Voucher, then I counsel you place it excessive up in your ‘to do’ checklist, as a result of it truly is a ‘will need to have’ software to have in your advertising and marketing arsenal.
Then be sure to benefit from each event all year long the place persons are actively seeking to purchase reward vouchers i.e. Christmas, Valentine’s Day, Mom’s Day, Father’s Day and many others.